About Us

PowerUp Leadership

Coach Your People Leaders to Grow

Organizations Who Develop Leaders Attract and Retain Top Talent

PowerUp Leadership was founded with a vision of cultivating more Inspired Leadership in our workplaces. We specialize in coaching Executives to set goals, increase their capabilities in communication, relationship building, conflict resolution, and self care and stress management. When you get leadership right, your organization becomes a talent magnet. Many of our clients are professional services firms and technology firms.

Organizations who develop high-potential talent below senior levels are 4.2 times more likely to outperform those who don’t. Companies which take a full-pipeline view of potential also have higher-quality senior leadership and more diversity at every level, not just high potentials.

Effective leadership has a domino effect. You lead the way you are led. We can help design and launch a program to provide executive coaching across all job levels and train human resources on how to manage your coaching, mentoring, and onboarding programs. Companies are more profitable when they reward Emerging Leaders for consistently demonstrating people-focused, ethical leadership. 

Every interaction is an opportunity to tap into leadership capability.

Our Capability Statement

Our Values

  • Inspired Leadership. PowerUp Leadership was founded with the vision of creating more inspired leadership in our workplaces. This value is central to everything we do, and the reason why our firm exists. The word "Inspire" means to excite, encourage, or breathe life into. When you inspire someone, it is as if you are blowing air over a low flame to make it grow.
  • Always Keep Our Commitments. We build deep professional relationships through transparent and candid communication and doing what we promise. We are trusted professional advisers to many individuals and organizations. We are selective about what organizations we partner with. PowerUp Leadership takes professionalism very seriously.  This means showing up on time and delivering for our clients
  • Courage to Innovate. We take risks, fail forward, and are proactive in our work. We love working with fast growing technology firms as they lead the way on the innovation curve. 
  • Act with Velocity As a growing start-up, we are nimble and take pride in our ability to make decisions and execute with velocity. We abide by the Code of Conduct and Ethics required by the Canadian Council of Human Resources Associations and Global International Coaching Federation.
  • Truly Authentic.  Our approach is truthful, candid and results oriented.  We believe in no bull shit and have our clients best interests at heart in our communication style.  We are bold in our words and actions.
  • Deeply Curious.  We are willing to ask the tough questions.  We believe in continuous learning, and getting really curious about the motivations and sticking points for our clients to best serve them.


Susan Power, CEO & Founder

Susan Power is the CEO and the Founder of PowerUp Leadership, a boutique leadership coaching advisory company in Halifax, Nova Scotia, Canada. The company vision is to multiply leaders to grow your business. Many workplaces struggle with shifting to progressing employees from individual contributors to Emerging Leaders. The skills to build and develop a team rely heavily on communication, empathy,  and inspiring through vision.

Susan built her consulting skills working at a various firms in Toronto including time at Accenture. She founded Higher Talent, a consulting business in Newfoundland and Labrador, and sold it In 2016, to join JD Irving Ltd. as the Executive HR Director, before returning to entrepreneurship.  

As a coach, clients describe Susan’s authentic style as "approachable and warm. Susan is astute in listening and being able to bring out the best in others, enabling them to learn more instinctively."  To learn more about Susan's Coaching style check out her Coaching Bio.  Susan is a Professional Certified Coach (PCC) through the International Coaching Federation, a Certified Human Resources Leader (CHRL), and has a Master of Business Administration (MBA) degree from the University of Calgary. Susan can be reached at susan@powerupleadership.ca.  

Susan Power, Founder & CEO

Susan Power, MBA, PCC, CHRL                Founder & CEO, PowerUp Leadership

Professional Certified Coach

The gold standard in coaching certifications

Our Coaches


Janice MacPherson is a certified coach and HR professional with more than 20 years experience. She has spent her career working in small and medium-sized businesses and the non-profit sector, where she has gained experience in leadership, HR, and operations.

She currently works in her own company, MacPherson Consulting. She is an Associate Certified Coach (ACC) and a Chartered Professional in Human Resources (CPHR). She is certified in the EQi 2.0 assessment tool and has completed the Organizational and Systems Relationship Coaching (ORSC) Fundamentals course. She has also completed the Dare to Lead training (Brene Brown). Janice received her Bachelor of Business Administration from the University of Prince Edward Island and her HR Management Certificate from Mount Royal University.

Janice volunteers her time as a mentor for young HR professionals, participates in her local International Coaching Federation Chapter, teaches yoga, and leads retreats for women. She has a wide network in the community and is known as a connector of people.

Janice MacPherson, ACC, CPHR, Coach


Jeremy Long is a Co-Active Certified Coach applying his experience to deliver leadership and talent development coaching to dynamic professionals who are ready to reach the next level in their leadership performance. His clients are typically not-for-profit leaders, senior managers, and corporate executives looking to break down ineffective constructs to make way for new positive initiatives to support growth, inclusivity, and innovation for individuals and teams.

Jeremy uses his intuitive and empathetic approach in supporting clients to see gifts in every challenge, identifying new perspectives to bring opportunities to organizational health and team alignment. He 
brings a fresh perspective with over 12 years in social diversity, LGBTQ2+ leadership, health, and stress management enhancing teams and individuals to operate in an equal balance of high performance and holistic wellness. Jeremy provides the playful push we all need to reach the next level in career and leadership development.

Jeremy works with an explorative & encouraging philosophy to coaching where clients uncover how they see the world, and get curious about what is possible. With a values-driven approach, he asks deep questions, encouraging clients to fully step into their authentic selves. His use of intuition and observations help clients develop deeper self-awareness, and offers a playful push to create opportunities they may not have realized they were capable of. Sessions usually involve physical movement, slight discomfort, and a whole lot of vision and excitement.

Jeremy Long, CPCC, Coach


Melissa Pylypchuk is a Professional Certified Coach with a Master of Arts in Leadership through Royal Roads University. She has primarily spent the last decade in organizational development consulting; designing and implementing leadership development and coaching programs at the mid, senior, and executive levels.

A catalyst for developing leadership talent, Melissa creates thriving teams and engaged organizations. Melissa is a talent development strategist across the employee life cycle and brings over 15 years experience as an HR professional. She specifically enjoys supporting individualized approaches to leadership growth through coaching and developing emotional intelligence.

While completing her master’s degree, Melissa's organizational leadership thesis project included the study of fostering trust in human resources business partner relationships; leading to a greater understanding of improving psychological safety and enhanced communication within cross-portfolio teams. Melissa has developed and delivered many workshops on communication and conflict management, neuroscience of human behaviour, and giving and receiving feedback.

Melissa values life-long learning and creating cultures for diverse teams to thrive and do their best work together. Melissa volunteers her time as the President-Elect for her local ICF Coaching Chapter.

Melissa Pylypchuk, BSc, MA, PCC, Coach


Horace Tong is a Certified Organizational Coach with leadership experience in technology and higher education, He has worked in roles ranging from training and development, operational management, client relationship management, and project management.

 Horace works with leaders in different parts of their leadership journey, from emerging leaders to C-Suite executives, specializing in transformational change. He is a certified Leadership Circle Profile and MBTI (Meyers-Briggs Type Indicator) practitioner who also has a wide range of education in Adult Education, EDI (Equity, Diversity and Inclusion), process improvement, and change management.

Horace loves exploring and interacting with different cultures. This led him to pursue a goal of visiting all 197 countries in the world, and as of 2021, he completed this goal.

Horace Tong, ACC, Coach


Brian Duggan is a seasoned Coach, Mentor Coach, and Coach Supervisor with a passion for supporting the development of Coaches!

Brian's approach is person-centered, strategic, respectful of cultures, diversity and organization and leader objectives. He brings curiosity, compassion and commitment to learning by sharing coaching with coaches and leaders.

Brian is an Accredited Coach Supervisor, an Associate Faculty Member at Royal Roads University, an ICF Mentor Coach, and the author of Coaching From the Inside Out: A Personal Approach to Coaching for Change (Tellwell, 2019).

Brian Duggan, PCC, CEC, Coach


Oxana Mozgovaya is a professional life and career coach specializing in leadership development and career growth. Oxana has seven years of experience in coaching working with a wide variety of people to help them make positive changes in their careers, find work-life balance, develop leadership skills, and adapt to new roles.

Oxana holds 20+ years of experience working with people internationally across Canada, Russia, Japan, Thailand. She also has 10+ years of diverse leadership experience as a manager, business owner, partner, and board member. Oxana previously received certified training in career counselling. She also has a background in marketing, which she uses to help clients build personal branding and speed up career growth.

She is also trained in Conscious Business Coaching to support leaders in developing new sets of skills required in today’s changing and complex world. Oxana is certified in Emotions-Centered and Positive Intelligence Coaching. She helps people be whole and authentic at work, feel fulfilled utilizing their passions and strengths without holding them back, build trustful relationships, and use challenges as opportunities to learn and grow.

Oxana Mozgovaya, PCC, Coach

Our Team


Ruth Ballard is our Administrative Assistant. Ruth holds a Bachelor of Arts with Combined Honours in Contemporary Studies and Creative Writing from the University of King's College. She has worked previously in communications and client experience at the Stay Connected Mental Health Project and Director's Choice, and she looks forward to assisting with smooth operations and service at PowerUp Leadership. Ruth can be reached at ruth@powerupleadership.ca

Ruth Ballard, Administrative Assistant

Ruth Ballard, Administrative Assistant


Addy Smith is our HR Coordinator. Addy is a recent Commerce Degree graduate with an Honours in Human Resource Management from Mount Allison University. She has experience in leadership research and social media marketing through her internships and work under the university. In the fall, Addy will be pursuing her CHRP at the NSCC Ivany Campus. Addy can be reached at addy@powerupleadership.ca.

Addy Smith, HR Coordinator

Addy Smith, HR Coordinator

Community Focus

Susan volunteers as the President of the Atlantic Chapter of the International Coaching Federation and is a member of the a number of community groups working to drive forward the mandate and objectives of these organizations. PowerUp Leadership aligns with the following organizations.

ICF Atlantic Charter Chapter
Women Business Enterprise
Nova Scotia Labour Board
Halifax Chamber of Commerce
SheEO Activator
Centre for Women in Business

Inspired Leadership™ Podcast

Tyler Bayley and Susan Power talk Inspired Leadership™. The podcast celebrates examples of inspired leadership to encourage more of it in our workplaces.

Inspired Leadership Podcast

The word "Inspire" means to excite, encourage, or breathe life into. Inspire comes from the Latin word that means to inflame or to blow into. When you inspire someone, it is as if you are blowing air over a low flame to make it grow. If you have a leadership story we should feature on a future episode or would like to sign up as a guest, we would love to hear from you. Email susan@powerupleadership.ca or bayleyty@gmail.com.

Latest Episode of Inspired Leadership™


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"Susan is an extremely dedicated and knowledgeable HR&OD professional who has a keen understanding of policy development and approvals process in a municipal context. She is able to develop options and clear policies based on thorough analysis in an effective and efficient manner that aligns to the needs of the organization and stakeholders."

- Dave Mignault, Manager, Organization Development & HRMS, City of Kingston -