PCC, Certified Coach

Selecting a Certified Coach

When selecting a professional certified coach, it can be challenging to know what criteria to apply.  A complimentary exploratory call is always recommended to assess chemistry fit. This site offers a snapshot of about me as a person so you can decide if my background might fit what you need right now.


Professional Certified Coach

Coaching for a More Human Centered Approach to Leadership

I am passionate about coaching is because of the positive impact that authentic leaders can have on others lives and their communities.

My BHAG (big hairy audacious goal) is to create 1,000,000 inspired leaders by 2033.  Each leader who finds inspiration in leading others, impacts the next generation of leaders, and so on, and so on. My approach to coaching is based on neuroscience to change behaviors and beliefs based on how the brain works. My coaching training was completed at the Neuroleadership Institute, and my professional background includes experience working at the Executive level.

I love working with passionate leaders that are constantly looking to up their game and those who have a growth mindset.

Leadership is so important as it can impact hundreds of people's lives in ways that are often invisible to the leader, and leadership effectiveness has a ripple effect.  The leaders that I have worked (the great ones and the ones still learning...) certainly have served as a blueprint for my leadership approach during my career. 

Susan Power, MBA, PCC

Susan is Founder & CEO of PowerUp Leadership, a boutique consulting advisory and leadership coaching firm based in Halifax, Nova Scotia Canada. PowerUp  Leadership focuses on creating inspiring workplaces  The firm specializes in building leadership capability across Executive Leaders.  Most of our clients are in the technology industry, professional services, and healthcare.

Check out our 2024 Vivid Vision for PowerUp Leadership.

Coaching Engagements Susan Led

 Senior Director at T-Mobile 

Fortune 500 company Senior Leader at global telecommunications firm the United States was coached for six months to equip him and his team to lead roll out of organizational transformation projects. Results included increased alignment of key messages and change management between cross functional stakeholders.

Leadership Alignment and Communication 

A Senior Management Team wanted to elevate their ability to engage in meaningful dialogue and difficult conversations with each other. Susan was engaged to coach each member to set development goals to increase leadership effectiveness and communication skills. Leadership circle 360-degree assessments, Clifton 34 Strength Finder Assessment, and The Attentional and Interpersonal Style (TAIS) Assessment were engaged to identify development areas. The team achieved clarify on communication style differences and set a more intentional leadership style that tapped into their combined strengths.

Unique Value Statement

Inspired Leadership™ involves tapping into an individual’s leadership potential. Inspired Leadership means to excite, encourage, or breathe  life into. It is as if you are filling someone with confidence so they feel they can achieve something difficult or special. It is like blowing air over a low flame to make it grow.

Life Shaping Experiences

  1. 1
    Raising two amazing boys (William and James) and all the lessons that come with being a parent.
  2. 2
    Building and selling a business in St. John's, Newfoundland & Labrador, and wearing all the hats that come with owning a business.
  3. 3
    Athletics (Track and Field) Check out my article on Linked In about this experience and how it informs my coaching practice.
  4. 4
    Consulting to large corporations across North America across industry and size including working in executive roles. Many coaches lack this executive experience and it is critical.
  5. 5
    Empathy is so important with a coach. In undergraduate school, my Theatre Arts training  taught me the power of listening closely and tapping into empathy to understand each character and how to communicate with others. Finding My Voice (Blog)

Inspired Leadership Podcast

Co-hosts, Tyler Bayley and Susan Power, Recap Key Themes from Past Episodes of Inspired Leadership.

Dan Martell, Serial Entrepreneur, on Proven Inspired Leadership Success Strategies

Craig Valentine, Your Dream is Not For Sale

Prof. Maja, Sociologist & Entrepreneur, on How to Communicate to Tap into People's Potential

Top 3 books that have influenced me...


Daniel Holden

“Once your sacred self lets you experience turning to compassionately face yourself as you truly are, I am convinced that deep, imperceptible change begins to occur spontaneously in ways you cannot imagine.  You move from a posture of despising yourself, your body, and your painful experiences and negative feelings to a posture of openness and acceptance of yourself.  It does not mean you stop growing or changing.  That is impossible. Every living thing changes. Rather, this shift means you stop trying to order your life to do what you think it should do. You begin to enter the deeper wellspring of living and allow the truest parts of yourself to direct you. Interim places are designed to bring you to this moment.” - Daniel Holden

The Little Prince

Antoine de Saint-Exupery

“Here’s my secret.  It is very simple: we see well only with the heart.  The essential is invisible to the eyes.  It is the time you have spent for your rose that makes your rose so important. You become responsible forever for what you have tamed.  You are responsible for your rose”  - Antoine de Saint-Exupery

Double Double 

Cameron Herald

"The focus and visualization techniques used by athletes can and should be applied to business. If you and your employees aren’t prepared – mentally and in all other ways – to overcome the obstacles you might face on the path to your goals, you’ll struggle to achieve them.” – Cameron Herold 

Fun Ouside of Work

Outside of work, I love meditating, cooking, reading, spin class, Pilates, and hanging out with my kids. I also love to traveling to new places.

A few years ago, I had the pleasure of visiting Barbados with a cohort of Newfoundland & Labrador women entrepreneurs to see the island, do some business visioning and receive some coaching.