“If you don’t have a passion for your customers, you won’t create a company, 

you'll create a job.”   - Dan Martell,  Entrepreneur


Susan Power, MBA, PCC

Susan Power

Hey, my name is Susan and I am an a mother to two boys, an Entrepreneur, and a Professional International Coaching Federation credentialed Leadership Coach that partners with hyper growth companies to get the right team in place and support their growth and development.

I believe that mindset is everything.  It determines the level of risk you are willing to take, how you show up in your relationships, and most importantly how you show up for yourself so you can become the type of person that attracts and makes it possible for you to achieve your biggest goals and dreams.


My Values

  • Service
  • Abundance
  • Love
  • Freedom
  • Spirtituality
  • Relationships

Everyday I focus on the daily non negotiable habits that provide the foundation for growth:

1. Working out Daily

2. Reading

3. Sharing my voice online

4. Reviewing my goals (3 to 5 times)

5. Reaching out to 5 new people


In 2016, I sold my first business Higher Talent, and then went to work for one of Canada's billionaire families, the Irving family, to grow their businesses by attracting and retaining high performing teams.

In 2018, I returned to entrepreneurship to launch PowerUp Leadership and have been leading a phenomenal team who has been scaling the business quickly as we focus on our purpose of supporting leaders to empower their teams to realize their potential.

If you are committed to your success and what to explore what coaching relationship might look like with me or one of our International Coaching Federation credentialed coaches, schedule a free chemistry call today!



Selecting the Right Coach

Choosing the right professional certified coach can feel daunting. It’s important to find someone who aligns with your goals and values. A complimentary exploratory call is highly recommended to ensure a strong chemistry fit. This site offers insight into who I am, allowing you to decide if my background and approach resonate with your needs. 

Interested in Finding the Right Coach? Fill out our Intake Form!

Coached with me before?


Professional Certified Coach

A Human-Centered Approach to Leadership  

I believe in the transformative power of authentic leadership to positively impact lives and communities. Coaching gives me the opportunity to inspire leaders to elevate their approach and influence others meaningfully. 

Most people live their lives repeating the same day over and over again.  They are NDP (non dominant players) in the world, and they don't take the time to get crystal clear on their goals, and what the daily standards are to achieve them.

"The only thing that's keeping you from getting what you want is the story you keep telling yourself."

-Anthony Robbins, Coach

I thrive on collaborating with passionate, growth-minded leaders who are committed to continuous improvement. Leadership isn’t just about driving results, it’s about touching lives in ways leaders may never fully see.

My own leadership philosophy has been shaped by working with extraordinary leaders, as well as those still on their journey of growth. Each has left a permanent mark on my approach to coaching. 

"Exhaust the body to tame the mind."

- Dan Martell, Entrepreneur

Even Coaches Need a Coach

Just like an athlete has a coach to push them beyond their limits, I believe every great leader and entrepreneur needs guidance to reach their full potential. You can’t read the label from inside the jar, that’s why I invest in my own growth by working with top-tier mentors. My coach, Dan Martell, has been instrumental in helping me refine my vision, scale my business, and challenge my thinking in ways I never imagined. Through private coaching sessions and joining his group a few times a month, I get the dose of inspiration and strategic insight I need to keep evolving as a leader.

Unique Value Statement

 At PowerUp Leadership, we define Inspired Leadership™ as the ability to breathe life into others: to inspire confidence, ignite potential, and cultivate resilience. It’s about empowering others to achieve things they never thought possible, fostering growth, and creating a lasting impact. 

Life Shaping Experiences

  1. 1
    Parenthood: Raising my two incredible sons, William and James, has been a masterclass in patience, resilience, and learning from life’s challenges. 
  2. 2
    Entrepreneurship: Building and selling a business in St. John’s, Newfoundland & Labrador, taught me the complexities of wearing multiple hats and leading through uncertainty. 
  3. 3
    Athletics: My track and field experience instilled discipline, perseverance, and a love for competition, all of which inform my coaching philosophy. Check out my LinkedIn article about this experience and how it informs my coaching practice.
  4. 4
    Executive Experience: Consulting for large corporations across North America, combined with working in executive roles, gave me insights into leadership challenges that many coaches lack. 
  5. 5
    Theatre Arts: My training in Theatre Arts cultivated empathy, deep listening skills, and an appreciation for the nuances of human interaction which are essential skills in coaching. Finding My Voice (Blog). 

Inspired Leadership Podcast

Co-hosts, Tyler Bayley and Susan Power, Recap Key Themes from Past Episodes of Inspired Leadership.

Dan Martell, Serial Entrepreneur, on Proven Inspired Leadership Success Strategies

Craig Valentine, International Award Winning, Professional Speaker, Your Dream is Not For Sale

Prof. Maja, Sociologist & Entrepreneur, & Author on How to Communicate to Tap into People's Potential

Top books that have influenced me...

LOST BETWEEN LIVES

Daniel Holden

“Once your sacred self lets you experience turning to compassionately face yourself as you truly are, I am convinced that deep, imperceptible change begins to occur spontaneously in ways you cannot imagine.  You move from a posture of despising yourself, your body, and your painful experiences and negative feelings to a posture of openness and acceptance of yourself.  It does not mean you stop growing or changing.  That is impossible. Every living thing changes. Rather, this shift means you stop trying to order your life to do what you think it should do. You begin to enter the deeper wellspring of living and allow the truest parts of yourself to direct you. Interim places are designed to bring you to this moment.” - Daniel Holden

The Little Prince

Antoine de Saint-Exupery

“Here’s my secret.  It is very simple: we see well only with the heart.  The essential is invisible to the eyes.  It is the time you have spent for your rose that makes your rose so important. You become responsible forever for what you have tamed.  You are responsible for your rose”  - Antoine de Saint-Exupery

Buy back your time

Dan Martell

"Most entrepreneurs think that a profitable business sprouts from hard work. That may be true, but a thriving empire only comes when the leader - you - learns how to buy back their time." - Dan Martell.  This book has caused me to live my life with a completely different paradigm resulting in prioritizing my energy management and what I commitment myself to.

Double Double 

Cameron Herold

"The focus and visualization techniques used by athletes can and should be applied to business. If you and your employees aren’t prepared – mentally and in all other ways – to overcome the obstacles you might face on the path to your goals, you’ll struggle to achieve them.” – Cameron Herold 

Life Beyond Work

I’ve always had a deep love for traveling and exploring new places. Each destination offers a chance to learn, grow, and be inspired in unique ways. 

In January 2025, I traveled to Arizona and experienced the awe-inspiring beauty of the Grand Canyon. Standing at the edge of that breathtaking landscape was a humbling and unforgettable moment. 

Founders Lunch in Halifax


Relationships, as one of my core values, is why I launched the monthly Founder's Lunch in Halifax that PowerUp Leadership sponsors with the goal of connecting and collaborating with other entrepreneurs.

The Founder's Lunch is a curated gathering of 4-6 founders each month, carefully selected to represent diverse industries and perspectives. This isn’t your typical networking event, our goal is to create a relaxed, supportive environment where entrepreneurs can:

  • Share experiences and insights.
  • Discuss challenges and brainstorm solutions.
  • Celebrate successes and explore new ideas.
Founders - if you are interesting in learning more, email us at info@powerupleadership.ca or check us out on Meetup!